← All work
01 / 10
Tactical equipment
Sparta Tactical
- Naming
- Identity
- Packaging
- Retail
- E-commerce
Sparta Tactical is an Israeli company that imports and markets tactical equipment and protective gear for professional and civilian use.
I led a complete branding process, from the name, logo, and visual identity through marketing materials, packaging, and the physical retail space. The last stage was the company website, built primarily as an online store: a clear shopping experience that still carries the brand’s field-ready character from the shop floor to the screen.
