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Firearm holsters

Fobus Holsters

  • Identity
  • Packaging
  • Catalogs
  • Exhibition
  • Web

Rebranding Fobus International, the largest manufacturer of gun holsters in Israel. I refreshed the logo — logotype, mark, and tagline — and built a new visual language.

That language was then carried across packaging, catalogs, digital campaigns, international exhibition booths, and a website with an order system for distributors worldwide.